Physical settings:
From posters and leaflets to Tv/e-mail to social networks and apps.
Getting smaller and more complex?
Apps: So many already, over crowded and so short lived. Very competitive!
Increasingly mobile and digital, everything can be accessed through a laptop or smart phone.
Everything is becoming more accessible to the consumer, within their own home, in their pocket etc.
This has influenced advertising as people can access it anywhere - not just on a huge billboard in the middle of New York, its in peoples pockets and continually popping up on their screens via viral e-mail, social network sites and so on.
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